NDG is going for the Gold.
We’re excited to announce that the “Happiness Is …” campaign we developed for Orleans Homes is a finalist for Best Overall Advertising Campaign in NAHB’s National Sales and Marketing Awards—better known as Nationals 2014.
The campaign was one of six to receive a Silver Award, and a single Gold Award winner will be announced on February 4 at NAHB’s International Builders Show in Las Vegas.
“To be a Silver Award winner is a great honor,” NDG President Tom Nelson said. “But our real reward is serving as the marketing partner for Orleans Homes on a daily basis. Our agency is so grateful for our collaborations with the Orleans team and for this industry recognition.”
“Happiness Is …” came about because Orleans was ready to refresh its “Simply Happy” brand. We built the campaign around true-to-life images and statements that reflect a wide range of homebuyer experiences and motivations.
Founded in 1918, Orleans has a long tradition of building outstanding homes and delivering excellent customer service. Happy homeowners can be found in Orleans neighborhoods from New York to South Carolina and west to Chicago. NDG has been Orleans’ agency of record since 2012.
“Orleans is truly dedicated to creating an enjoyable experience for homebuyers,” NDG Vice President Sarah Eckel said. “I think we’ve been successful in making an emotional connection by bringing to life those happy moments that await new homeowners, especially when they’ve chosen to buy a new home from Orleans.”